The Pressure to Be the TV News Leader Tarnishes a Big Brand

Like a lot of Americans, when I woke up on Friday morning and found out there was a manhunt in the Boston area for the remaining suspect in Monday’s bombing at the marathon, I turned on CNN.

It’s a common impulse, although less common than it used to be. The news audience has been chopped up into ideological camps, and CNN’s middle way has been clobbered in the ratings. The legacy networks’ news divisions can still flex powerful muscles on big stories, and Twitter and other real-time social media sites have seduced a whole new cohort of news consumers.

But the biggest damage to CNN has been self-inflicted — never more so than in June, when in a rush to be first, it came running out of the Supreme Court saying that President Obama’s health care law had been overturned. It was a hugely embarrassing error.

Still, when big news breaks, we instinctively look to CNN. We want CNN to be good, to be worthy of its moment. That impulse took a beating last week. On Wednesday at 1:45 p.m., the correspondent John King reported that a suspect had been arrested. It was a big scoop that turned out to be false.

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