Category: LANGUAGE ANALYSIS

(T. E. P)

 

• First paragraph only

The author ………………contends in a………..tone that……………………….

In her letter to the editor, Janelle Preacha contends in a reasonable tone that junk food advertising on television does nots affect children’s eating habits.

 

• T (Technique) and E (Effect)

When the writer/speaker uses [quote technique/ words] he/she/they want the reader/listener to feel/think [how] about [what].

When the writer uses personal anecdotes, relating the way she grew up, she wants the reader to think that if this happened to the writer, there may be other people who have watched television junk food advertising and not been affected by it.

 

• P (Positioning)

This positions the reader to agree/disagree/accept/ reject/ support/oppose…………………

This is intended to make the listener agree/disagree/accept/ reject/ support/oppose…………………

This gives the reader reason to agree/disagree/accept/ reject/ oppose/support…………….

……….because it suggest/emphasises/ convinces/ demonstrates/ encourages/ indicates to the reader that………………………………….and therefore……………is (not) a good/bad thing.

This positions the reader to disagree with the idea that junk food advertising cause children it eat unhealthy food and get fat because it suggests that with good parenting the effect of junk food advertising can be overcome.

 

 

In her letter to the editor, Janelle Preacha contends in a reasonable tone that junk food advertising on television does nots affect children’s eating habits. When the writer uses personal anecdotes, relating the way she grew up, she wants the reader to think that if this happened to the writer, there may be other people who have watched television junk food advertising and not been affected by it. This positions the reader to disagree with the idea that junk food advertising cause children it eat unhealthy food and get fat because it suggests that with good parenting the effect of junk food advertising can be overcome.

 

 

Janelle Preacha also uses repetition, saying “this is the way…” four times, to emphasise to the reader that she has not been affected by television advertising because she was bought up a certain way. This is intended to make the reader accept her contention that good parenting will prevent children become fat because the repetition emphasise the powerful role her parents played in her developing healthy eating habits.

 

 

 

 

 

In her letter to the editor, Janelle Preacha contends that junk food advertising on television does nots affect children’s eating habits; rather, it is the way children are brought up. She uses personal anecdote, relating the way she grew up, to persuade readers to think that if this happened to the writer, there may be other people who have had a similar experience, that is, have watched television junk food advertising and not been affected by it.

 

She also uses repetition, saying “this is the way…” four times, to emphasise that she has not been affected by television advertising because she was bought up a certain way. The repetition also creates an authoritative tone and the reader is then likely to doubt the importance of upbringing.

 

In her concluding sentences she uses the word “never” to reinforce the idea that there is a definite connection between watching junk food advertising on television and children eating habits.