11MED Homework assignment Fri 13 Sept 2013

Homework due: 16/09/13

Review your notes and the chapter in Heinnemann Media on Australian Media Organisations (except the section on zines). Familiarise yourselves with the key regulatory/sel-regulatory bodies, media organisations and the debates around media ownership and regulation.

Please note, the checklist for the test on Tuesday is availiable on the school extranet.

If you haven’t already, complete the excersise on the ASB (Advertising Standards Bureau), which you should already be half-way through at least:

Go to the ASB website http://www.adstandards.com.au/casereports/determinations
And look up “CASE STUDIES” “DETERMINATION”. Browse by dates.

A. You need to choose a single complaint (called a determination) and,
B. You need to answer the following 5 questions:

1. Is the Advertising Standards Bureau
2. What is the purpose of the Advertising Standards Bureau
3. What was the original complaint (determination) about?
4. What ‘Standards’ did it breach?
5. Did you agree with the determination of the ABS? Why?