Today we are going to look at codes in print advertising and how it is constructed. Click Print Analysis Help sheet for a document that outlines the main production techniques involved in print advertising.
We are going to look at a perfume ad and see how it has been constructed by looking at some of the codes we have just explored.
Questions:
- Target Audience – What age/gender is the advertisement aiming for? How can you make these assertions?
- Stereotypes – Are there any stereotypes used within the advertisement? What is the purpose of using stereotypes within the advertisement?
‘The image is contains vibrant colours, particularly the products that are displayed. The model (Mariah Carey) is surrounded by an cloud of colour which is the same as the colour of the product; this highlights the presence of the perfume bottles. Mariah Carey is eating a lolly, which is also bright pink, which makes her look cheeky and playful; this creates a feeling of youthful exuberance, even though Mariah Carey herself is not that young. The name of the product, written in the top left corner in a comic style font, is Lollipop Splash, suggesting the fragrance is likely to be sweet and desirable, much like the lolly that Mariah Carey is eating, and Mariah Carey’s seductive body language.